Privacy Policy

Privacy Policy

What information do you gather automatically from visitors?

We use your IP address (the series of numbers associated with your individual computer) to help us maintain our site and identify problems with our server. Your IP address does not disclose any personally revealing information about you.

We do use cookies to identify traffic that comes through advertising and to facilitate a more user friendly experience. Cookies are small pieces of information that a web site places on your computer’s hard drive so we know it’s you when you visit. This helps us to create a personalized experience for you when you visit our site. The use of cookies is a very common practice on the Internet. If you are uncomfortable with this, you can disable all cookies through your browser settings. Your enjoyment of our site won’t be affected if you have set your browser to reject cookies.

What information will you ask me for?

When you register to use any service you will be asked for some general information, which enables us to provide you with this individualized service. We gather contact information (like your email address), demographic information (like your city of residence or age). We may share some of this information for our own research purposes with our professional advisors or consultants and third party partners, however the information shared will be limited to non-personally identifying demographic information shared under cover of a confidentiality agreement. If you choose to become a Full Member, we collect financial information (like your credit card number and expiry date). We will only use this information in the course of providing our service to you.

Once you have registered, you will be given the option of creating a pseudonymous profile (nickname and personal description) within any of our communities where your gender is applicable. Depending on which community you choose, you will be asked for some personal but non-identifying information to complete your profile (i.e. whether you have dependants, height, body type, race, religion, whether you smoke, etc.). This information is not linked in any way to your personally identifiable information, for other members to see. Obviously, if you provide us with a photograph or video some of your information may become personally identifiable information.

How will this information be used and who has access to it?

If you choose to have them sent to you, we may use your contact information to send you valuable updates and timely notices of promotions and mailbox status reports. Our site provides you with the opportunity to opt-in to receiving different types of communications from us at the point where we request registration information. You may modify this choice at any time by selecting “Preferences” from the member home page. We reserve the right to use your contact information at any time to advise you of any updates that may materially affect your rights or status on our site.

Your non-personally identifying demographic information is used to personalize your experience, allow other members to find you through a search, allow us to forward you further search results, to compose your personal profile—which is associated with a pseudonymous identity you have created—and to deliver targeted advertising and promotional offers to you from us and from external companies that are of the highest relevance to your demographic profile. Lavalife promotional offers and service information maybe sent to your contact email from time to time as well as to your mailbox. In respect of all other promotions, only your mailbox, and not your contact email or other contact information may be made available to other members or organizations unless you have initiated or opted in to receive information or emails from the member or organization.

In the event that you decide to become a Full Member of our community, you will be asked for your financial information (like your credit card number) , which cannot be read by others when you initiate your order through a secured system. You will know you are in secure mode when the tiny padlock icon—located at the bottom of your browser—appears “locked.”

The personally identifiable information we collect from you is used for internet review and to improve the content and functionality of our web server or customize the layout of our pages for each individual member. Additionally, we may, from time to time, use this information to identify other members that fit your search criteria and to contact you with the profiles of those members or to provide other members with your profile. The specific information we collect is not shared with other organizations and we will never release your personally identifiable information to an external organization without your prior consent except for the purposes of validating credit information and collecting debts. We may disclose your personally identifiable information if we reasonably believe we are required to do so by operation of law, which may include, but is not limited to a judicial proceeding, court order, or legal process served.

Although we make use of up-to-date technology in order to protect your pictures and video recordings from being copied or captured by unauthorized third parties, please keep in mind that we cannot ensure complete protection. When we use your pictures in our service or our marketing materials we include the logo to serve as notice to third parties not to copy or use the pictures. The presence of this logo, or watermark does not in anyway imply copyright or other proprietary rights in and to the picture by and is merely provided to discourage the unauthorized use of the picture.

How long do you keep the information I’ve given you?

We keep the information you have given us for as long as you are a member on the site or for as long as we are required to do so by law, which ever is longer.

Can I change the information I have already given you?

You can always verify or request the removal of the personally identifiable information we have collected and change your registration information by selecting “My Account” from the main menu on the site.

Any such request may also be made by contacting the Privacy Officer at the co-ordinates listed at the bottom of this page.

Do you monitor online behavior?

Our members communicate with each other through instant messages and onsite mail. While we do not, as a rule, moderate or monitor members’ private exchanges, we reserve the right to do so if we suspect users of being under 18 or of using our service for the purpose of solicitation or any other violation of our terms of use or Privacy Policy. Member submissions that appear on the public area of the site are moderated and, if necessary, we reserve the right to edit, delete, remove or not use any communication on a public area of the site.

Members may choose to participate in community polls. The results of these polls are tracked by gender only and do not reveal any personally identifiable information linked to the individual voters.

What security features do you have?

The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). SSL is the leading security protocol on the Internet; it ensures that information being transferred over the network is private through a process called encryption. Once encrypted the information is an unintelligible code until it is decoded upon arrival at the authorized destination.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our website, you can contact us at the coordinates listed below.

Advertisers

When you inquire about advertising opportunities on our site, you will be asked for contact information and information related to your advertising objectives. This information will be used to provide you with the business information you are seeking. Your information is only shared with internal staff and the external ad representation agencies that sell media space on the site, on our behalf. Lavalife sites may contain links to other sites not affiliated with our website. Please note that these other sites may have privacy policies that differ from us. We have no control over any personal information that you provide to these sites.

We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. If you would like more information about this practice and your choices.

Associates

When you register to become an Associate of our site, you will be asked for contact information and information related to your site. Your information will only be used by internal staff and will never be shared with anyone external to the company other than our advisors and representatives without your consent, unless required to do so by operation of law. Your information will be used to secure your approval as an Associate, to facilitate communication between our two sites and to send you payment, based on your site’s performance.

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